Marketing and International Business

Chair: Min Hua Lu, Department of Marketing and International Business

Within the Leon Hess Business School, students can pursue a number of academic degree programs, including those available in the Department of Marketing and International Business.

The program prepares students for success through an effective contemporary business education. The program provides an education that helps to qualify its graduates for positions of leadership in both the private and public sectors. Curricula are developed, taught, and regularly updated by faculty members with strong academic and business experience. The faculty members stress the development of critical thinking, sophisticated communications skills, and a flexible managerial perspective.

Students are primed for leadership through a comprehensive curriculum that prepares them to assume responsibility in every phase of marketing.

Michael Chattalas, Assistant Professor (Graduate Faculty). B.S., University of Maryland; M.S., Troy State University; M.Phil., Ph.D., Baruch College, City University of New York. International marketing and consumer behavior topics such as, nation-branding and overcoming national stereotypes, luxury consumption, cross-cultural research, and global entrepreneurship.
mchattal@monmouth.edu

Susan Forquer Gupta, Associate Professor (Graduate Faculty).
Director, MBA Program. B.S., M.S., University of Missouri-Columbia; Ph.D., University of Tennessee-Knoxville. Primary interests include international and global marketing and brand management, national culture measures and cultural value dimensions, environment and behavior and the context of decision making, cross cultural virtual teams, and sustainable (environment, societal, and economic) community development
sgupta@monmouth.edu

Min-Hua Lu, Associate Professor and Chair (Graduate Faculty). B.A., M.A., Beijing Institute of Foreign Trade; D.B.A., George Washington University. Primary interests are in strategic marketing management, international/global marketing management, and global sustainability of economics.
mlu@monmouth.edu

Nguyen Pham, Assistant Professor. B.S., Vietnam University; M.B.A., Rutgers University; Ph.D., Arizona State University. Current research is in the area of marketing focusing on consumer behavior, which involves understanding the role of various psychological processes underlying consumers' judgements and decision making, more specifically: food decision making and consumer well-being; and emotions and consumer-brand relationships.
npham@monmouth.edu

Joseph F. Rocereto, Associate Professor (Graduate Faculty). B.A., Dickinson College; M.B.A., Ph.D., Drexel University. Primary research interests are brand anthropomorphization, customer loyalty, strategic branding, and integrated marketing communications. Other interests include the use of color in marketing communications and the effects of self-concept congruity constraints.
jroceret@monmouth.edu

Course usage information

BI-298   Special Topics in International MarketingCredits: 1-3   

Term Offered: All Terms

Course Type(s): None

An intensive study or a particular subject or problem in international marketing, to be announced prior to registration. The course may be conducted on either a lecture-discussion or a seminar basis. If a prerequisite is required it will be announced in the course schedule.

Course usage information

BI-388   Cooperative Education: International Business ConcentrationCredits: 3   

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience: includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit. Departmental approval is required to take this course, along with successful completion of thirty credits and a minimum G.P.A. of 2.00.

Course usage information

BI-389   Internship in International BusinessCredits: 3   

Prerequisite(s): BM-250, BK-250, BM-471, BK-453, Junior standing, and a minimum G.P.A. of 2.10

Term Offered: Summer Term

Course Type(s): EX1

An opportunity to apply classroom theory in both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine internship free elective credits. This course may be repeated for credit. Departmental approval is required to take this course.

Course usage information

BI-399   Independent Study in International BusinessCredits: 3   

Term Offered: Spring Term

Course Type(s): None

Independent Study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports. Prior permission of the directing professor and department chair is required to take this course.

Course usage information

BI-419   Export/Import Marketing and LogisticsCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: All Terms

Course Type(s): None

Export/Import Marketing deals with ways to do business with the global market whether that is through importing or exporting a product or service. This course will cover how and why we import/export, government regulations, marketing strategies, documentation, procedures, tariff & non-tariff barriers, financing, method of payments, transportation, logistics, laws, Free Trade Agreements and related topics. Also listed as BK-419.

Course usage information

BI-488   Cooperative Education: International Business ConcentrationCredits: 3   

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit. Departmental approval is required to take this course, along with successful completion of thirty credits and a minimum G.P.A. of 2.00.

Course usage information

BI-489   Internship in International BusinessCredits: 3   

Prerequisite(s): BM-250, BK-250, BM-471, BK-453, Junior standing and a minimum G.P.A. of 2.10

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine internship free elective credits. This course may be repeated for credit. Departmental approval is required to take this course.

Course usage information

BI-498   Special Topics in International Business (400 Level)Credits: 1-3   

Prerequisite(s): BK-250 or as announced in the course schedule

Term Offered: Fall Term

Course Type(s): None

An intensive study of a particular subject or problem in International Business to be announced prior to registration. May be conducted on either a lecture-discussion or a seminar basis. If a prerequisite is required it will be announced in the course schedule.

Course usage information

BI-499   Independent Study in International BusinessCredits: 3   

Term Offered: Fall Term

Course Type(s): None

Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports. Prior permission of the directing professor and department chair is required to take this course.

Course usage information

BK-250   Principles of MarketingCredits: 3   

Term Offered: All Terms

Course Type(s): None

Fundamental concepts involved in satisfying consumer objectives through goods and services; consumer characteristics; marketing system environments; middlemen; analysis of consumer and industrial goods; and physical distribution.

Course usage information

BK-298   Special Topics in Marketing (200 Level)Credits: 1-3   

Term Offered: All Terms

Course Type(s): None

An intensive study or a particular subject or problem in marketing, to be announced prior to registration. The course may be conducted on either a lecture-discussion or a seminar basis. If a prerequisite is required it will be announced in the course schedule.

Course usage information

BK-388   Cooperative Education: Marketing ConcentrationCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher, a minimum G.P.A. of 2.00, and completion of thirty credits, fifteen of which have been completed at Monmouth University

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit. Departmental approval is required to take this course.

Course usage information

BK-389   Internship in MarketingCredits: 1-3   

Prerequisite(s): BM-250, BK-250, Junior standing and a minimum G.P.A. of 2.00

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential learning. Experiential part involves fifteen to twenty hours of work experience per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine internship free elective credits. Departmental approval is required to take this course.

Course usage information

BK-398   Special Topics in Marketing (300 Level)Credits: 1-3   

Term Offered: All Terms

Course Type(s): None

An intensive study of a particular subject or problem in marketing, to be announced prior to registration. The course may be conducted on either a lecture-discussion or a seminar basis. If a prerequisite is required it will be announced in the course schedule.

Course usage information

BK-399   Independent Study in MarketingCredits: 3   

Term Offered: Spring Term

Course Type(s): None

Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports. Prior permission of the directing professor and department chair is required to take this course.

Course usage information

BK-401   Marketing ResearchCredits: 3   

Prerequisite(s): BE-251, BK-250 passed with a grade of C or higher, BM-250, CS-102 or IT-100 or IT-102 or IT-150

Term Offered: All Terms

Course Type(s): None

Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, questionnaire design, preliminary testing, field interviewing, sampling, data processing and analysis.

Course usage information

BK-404   Consumer BehaviorCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: All Terms

Course Type(s): None

A marketing strategy approach evaluating consumer attitudes and buying patterns; motivational and cognitive aspects of buying behavior; target market identification; and social class relationships.

Course usage information

BK-411   Principles of AdvertisingCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: All Terms

Course Type(s): None

Current practices in advertising, including its purpose and place, preparation and appeal, techniques, layout, and copywriting through visualized layouts and current media.

Course usage information

BK-419   Export/Import Marketing and LogisticsCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher.

Term Offered: All Terms

Course Type(s): None

Export/Import Marketing deals with ways to do business with the global market whether that is through importing or exporting a product or service. This course will cover how and why we import/export, government regulations, marketing strategies, documentation, procedures, tariff & non-tariff barriers, financing, method of payments, transportation, logistics, laws, Free Trade Agreements and related topics. Also listed as BI-419.

Course usage information

BK-420   Health Care Management and MarketingCredits: 3   

Prerequisite(s): BM-250, and BK-250 passed with a grade of C or higher

Term Offered: Spring Term

Course Type(s): None

An introductory overview of the U.S. healthcare system and its overall management and marketing issues, including coverage of its past and present political, organizational, socioeconomic, behavioral, human resource, educational, and utilization dimensions.

Course usage information

BK-421   Marketing of ServicesCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: All Terms

Course Type(s): None

Examines the applications of the conceptual framework of marketing within the service business context. Focuses on the characteristics of the service environment, as well as important considerations in the services marketing-mix strategies.

Course usage information

BK-422   Principles of Personal SellingCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: All Terms

Course Type(s): None

Theory and practice of personal selling; qualifications and preparation of the salesperson, the psychology of selling, and the various steps that enter into the sale itself.

Course usage information

BK-431   Sports MarketingCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: Fall Term

Course Type(s): None

Classroom lectures and readings will illuminate the theoretical underpinnings and practical applications of marketing strategies to the collegiate and professional sport, special events, international sport, broadcasting, facility management, and sporting goods industries.

Course usage information

BK-452   Business MarketingCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher

Term Offered: Spring Term

Course Type(s): None

Aspects of marketing raw and semi-manufactured materials; industrial equipment of all kinds and other production goods; focus on product, market, and channel analyses.

Course usage information

BK-453   International MarketingCredits: 3   

Prerequisite(s): BM-250, BK-250, BK-401, EN-101 and EN-102, or permission of the instructor

Term Offered: All Terms

Course Type(s): WT

Analysis of the policy, managerial, and implementation considerations involved in seeking multinational business opportunities with emphasis on the role of environmental and cultural differences in developing strategies for foreign market penetration.

Course usage information

BK-457   Social Media MarketingCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher, and IT-150 or IT-100

Term Offered: Fall Term

Course Type(s): None

Explores marketing strategies and tactics to gain website traffic, brand exposure, consumer insight, customer engagement, and sales through social media platforms. Social media marketing is a dynamic component of integrated marketing communications, and as such it must be carefully coordinated within the branding and promotional mix as well as across paid, owned and earned media through a comprehensive social media marketing plan.

Course usage information

BK-459   Managerial MarketingCredits: 3   

Prerequisite(s): BK-401 and 9 credits in Marketing

Term Offered: All Terms

Course Type(s): None

Application of management principles to the integrated marketing function, both internally within the various units of the marketing division and externally in coordination with the other major divisions of the company.

Course usage information

BK-480   Business Research: MarketingCredits: 3   

Term Offered: All Terms

Course Type(s): None

Active participation in a research project chosen by and currently being pursued by the faculty sponsor. Student activities may include but are not limited to: literature search, data collection, data analysis, preparation of a manuscript, and delivery of a manuscript.

Course usage information

BK-488   Cooperative Education: Marketing ConcentrationCredits: 3   

Prerequisite(s): BK-250 passed with a grade of C or higher, a minimum G.P.A. of 2.00 and completion of thirty credits, fifteen of which have been earned at Monmouth University

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit. Departmental approval is required to take this course.

Course usage information

BK-489   Internship in MarketingCredits: 3   

Prerequisite(s): BM-250, BK-250 passed with a grade of C or higher, Junior standing and a minimum G.P.A. of 2.00

Term Offered: All Terms

Course Type(s): None

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential learning. Experiential part involves fifteen to twenty hours of work experience per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine internship free elective credits.

Course usage information

BK-498   Special Topics in Marketing (400 Level)Credits: 1-3   

Prerequisite(s): BK-250 passed with a minimum grade of C or higher, or as announced in the course schedule

Term Offered: All Terms

Course Type(s): None

An intensive study of a particular subject or problem in marketing to be announced prior to registration. May be conducted on either a lecture-discussion or a seminar basis.

Course usage information

BK-499   Independent Study in MarketingCredits: 3   

Term Offered: All Terms

Course Type(s): None

Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports. Prior permission of the directing professor and department chair is required to take this course.