B.S. in Business Administration with a Concentration in Marketing (BUBK.BS)

Major Requirements/Business (42 credits)
BA-251Principles of Financial Accounting3
BA-252Principles of Managerial Accounting3
(BE-201 or BE-202 satisfies Social Science Survey (SS.SV) in General Education)
BF-301Principles of Finance3
BL-201Legal Environment of Business I3
BK-250Principles of Marketing3
BM-250Principles of Management and Organizational Behavior3
BM-311Management Information Systems3
BE-251Business Statistics3
BE/BF-304Money, Credit, and Financial Institutions3
BM-327Ethics, Diversity, and Social Responsibility3
BM-350Operations Management3
BM-490Strategic Management3
Concentration Requirements/Marketing (21 credits)
BK-401Marketing Research3
BK-404Consumer Behavior3
BK-411Principles of Advertising3
BK-453International Marketing3
BK-459Managerial Marketing3
Select 6 credits in Marketing (BK) at the 300-level or higher6
Interdisciplinary Requirements (9 credits)
MA-117Quantitative Analysis for Business I3
(Satisfies Mathematics in General Education)
IT-150Information Technology for Business3
(Satisfies Technological Literacy (TL) in General Education)
HS-310Business and Economic Development of the United States3
Free Electives (15 credits) 1
Complete up to 15 credits of free electives. 115
General Education Requirements (33 credits) 2
Complete 33 credits as outlined on the General Education table. 233
Total Credits120


  • 54 credits must be completed at the 200 level or higher.
  • Business majors are required to complete at least 50% of their major and concentration requirements at Monmouth University.

Sequence Chart

First Year
EN-101 College Composition I3EN-102 College Composition II3
IT-150 Information Technology for Business (Gen*Ed Technological Literacy (TL)3MA-117 Quantitative Analysis for Business I3
Gen*Ed Historical Perspectives (HS.SV)3Gen*Ed Aesthetics (AT) AR,DA,MU,TH3
Gen*Ed Natural Science (NS) BY,CE,PH,SC,GL3Gen*Ed Natural Science (NS) BY,CE,PH,SC,GL3
FO-xxx Gen*Ed World Language3Free Elective3
Semester Credits15Semester Credits15
Second Year
BA-251 Principles of Financial Accounting3RD, Reasoned Oral Discourse class3
BK-250 Principles of Marketing3HS-310 Business and Economic Development of the United States3
BE-201 Microeconomics (Gen*Ed Social Science Survey (SS.SV)3BA-252 Principles of Managerial Accounting3
BM-250 Principles of Management and Organizational Behavior3BL-201 Legal Environment of Business I3
EN-2xx Gen*Ed Literature (LIT)3BE-202 Macroeconomics3
Semester Credits15Semester Credits15
Third Year
BF-301 Principles of Finance3BM-350 Operations Management3
BK-401 Marketing Research3BF-304 Money, Credit, and Financial Institutions or BE 3043
BK-411 Principles of Advertising3BK-404 Consumer Behavior3
BE-251 Business Statistics3Gen*Ed Cultural Diversity (CD) or Global Understanding (GU)3
BM-311 Management Information Systems3Free Elective3
Semester Credits15Semester Credits15
Fourth Year
BM-327 Ethics, Diversity, and Social Responsibility (Gen*Ed Writing Intensive (WT)3BK-459 Managerial Marketing3
BK-453 International Marketing (Gen*Ed Writing Intensive (WT)3BM-490 Strategic Management3
BK-300+ Marketing Elective6PR-4xx Gen*Ed Interdiscipliinary Perspectives (ISP)3
Free Elective3Free Electives6
Semester Credits15Semester Credits15
Total Credits 120