B.S. in Business Administration with a Concentration in Marketing (BUBK.BS)
| Code | Title | Credits |
|---|---|---|
| Major Requirements/Business (42 credits) | ||
| BA-251 | Principles of Financial Accounting | 3 |
| BA-252 | Principles of Managerial Accounting | 3 |
| BE-201 | Microeconomics | 3 |
| BE-202 | Macroeconomics | 3 |
| BF-301 | Principles of Finance | 3 |
| BL-201 | Legal Environment of Business I | 3 |
| BK-250 | Principles of Marketing | 3 |
| BM-250 | Principles of Management and Organizational Behavior | 3 |
| BM-311 | Management Information Systems | 3 |
| BE-251 | Business Statistics | 3 |
| BE/BF-304 | Money, Credit, and Financial Institutions | 3 |
| BM-327 | Ethics, Diversity, and Social Responsibility | 3 |
| BM-350 | Operations Management | 3 |
| BM-490 | Strategic Management | 3 |
| Concentration Requirements/Marketing (21 credits) | ||
| BK-401 | Marketing Research | 3 |
| BK-404 | Consumer Behavior | 3 |
| BK-411 | Principles of Advertising | 3 |
| BK-453 | International Marketing | 3 |
| BK-459 | Managerial Marketing | 3 |
| Select 6 credits in Marketing (BK) at the 300-level or higher | 6 | |
| Interdisciplinary Requirements (9 credits) | ||
| MA-117 | Quantitative Analysis for Business I | 3 |
(Satisfies Mathematics in General Education) | ||
| IT-150 | Information Technology for Business | 3 |
(Satisfies Technological Literacy (TL) in General Education) | ||
| HS-310 | Business and Economic Development of the United States | 3 |
| Free Electives (15 credits) 1 | ||
| Complete up to 15 credits of free electives. 1 | 15 | |
| General Education Requirements (33 credits) 2 | ||
| Complete 33 credits as outlined on the General Education table. 2 | 33 | |
| Total Credits | 120 | |
| 1 | Please consult with your advisor regarding the required number of free electives that must be completed. |
| 2 | The General Education curriculum requires the completion of 45 credits. However, students may be able to share credits from within their major or interdisciplinary requirements. Please consult with your advisor to determine which General Education courses must be completed. |
Notes
- 54 credits must be completed at the 200 level or higher.
- Business majors are required to complete at least 50% of their major and concentration requirements at Monmouth University.
Sequence Chart
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| EN-101 College Composition I | 3 | EN-102 College Composition II | 3 |
| IT-150 Information Technology for Business (Gen*Ed Technological Literacy (TL) | 3 | MA-117 Quantitative Analysis for Business I | 3 |
| Gen*Ed Historical Perspectives (HS.SV) | 3 | Gen*Ed Aesthetics (AT) AR,DA,MU,TH | 3 |
| Gen*Ed Natural Science (NS) BY,CE,PH,SC,GL | 3 | Gen*Ed Natural Science (NS) BY,CE,PH,SC,GL | 3 |
| FO-xxx Gen*Ed World Language | 3 | Free Elective | 3 |
| Semester Credits | 15 | Semester Credits | 15 |
| Second Year | |||
| Fall | Credits | Spring | Credits |
| BA-251 Principles of Financial Accounting | 3 | RD, Reasoned Oral Discourse class | 3 |
| BK-250 Principles of Marketing | 3 | HS-310 Business and Economic Development of the United States | 3 |
| BE-201 Microeconomics (Gen*Ed Social Science Survey (SS.SV) | 3 | BA-252 Principles of Managerial Accounting | 3 |
| BM-250 Principles of Management and Organizational Behavior | 3 | BL-201 Legal Environment of Business I | 3 |
| EN-2xx Gen*Ed Literature (LIT) | 3 | BE-202 Macroeconomics | 3 |
| Semester Credits | 15 | Semester Credits | 15 |
| Third Year | |||
| Fall | Credits | Spring | Credits |
| BF-301 Principles of Finance | 3 | BM-350 Operations Management | 3 |
| BK-401 Marketing Research | 3 | BF-304 Money, Credit, and Financial Institutions or BE 304 | 3 |
| BK-411 Principles of Advertising | 3 | BK-404 Consumer Behavior | 3 |
| BE-251 Business Statistics | 3 | Gen*Ed Cultural Diversity (CD) or Global Understanding (GU) | 3 |
| BM-311 Management Information Systems | 3 | Free Elective | 3 |
| Semester Credits | 15 | Semester Credits | 15 |
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| BM-327 Ethics, Diversity, and Social Responsibility (Gen*Ed Writing Intensive (WT) | 3 | BK-459 Managerial Marketing | 3 |
| BK-453 International Marketing (Gen*Ed Writing Intensive (WT) | 3 | BM-490 Strategic Management | 3 |
| BK-300+ Marketing Elective | 6 | PR-4xx Gen*Ed Interdiscipliinary Perspectives (ISP) | 3 |
| Free Elective | 3 | Free Electives | 6 |
| Semester Credits | 15 | Semester Credits | 15 |
| Total Credits 120 | |||