B.S. in Business Administration with a Concentration in Marketing (BUBK.BS)

B.S. in Business Administration with a Concentration in Marketing (BUBK.BS)

Major Requirements/Business (33 credits)
BA-251Accounting I3
(BE-201 or BE-202 satisfies Social Science Survey (SS.SV) in General Education)
BF-301Principles of Finance3
BL-201Legal Environment of Business I3
BK-250Principles of Marketing3
BM-250Principles of Management and Organizational Behavior3
BE-251Business Statistics3
BM-327Ethics, Diversity, and Social Responsibility3
BM-350Operations Management3
BM-490Strategic Management3
Concentration Requirements/Marketing (30 credits)
BK-301Marketing Research3
BK-304Consumer Behavior3
BK-311Principles of Advertising3
BK-453International Marketing3
BK-459Managerial Marketing3
BK-406Marketing Analytics3
CO-225Business and Professional Communication3
(Satisfies Reasoned Oral Discourse (RD) in General Education)
Select 9 credits in Marketing (BK) at the 300-level or higher9
Interdisciplinary Requirements (6 credits)
MA-117Quantitative Analysis for Business I3
(Satisfies Mathematics in General Education)
IT-150Information Technology for Business3
(Satisfies Technological Literacy (TL) in General Education)
Free Electives (21 credits) 1
Complete up to 21 credits of free electives. 121
General Education Requirements (30 credits) 2
Complete 30 credits as outlined on the General Education table. 230
Total Credits120

Please consult with your advisor regarding the required number of free electives that must be completed.


The General Education curriculum requires the completion of 45 credits. However, students may be able to share credits from within their major or interdisciplinary requirements. Please consult with your advisor to determine which General Education courses must be completed.


  • 54 credits must be completed at the 200 level or higher.
  • Business majors are required to complete at least 50% of their major and concentration requirements at Monmouth University.

Sequence Chart

First Year
EN-101 College Composition I3EN-102 College Composition II3
IT-150 Information Technology for Business (Gen*Ed Technological Literacy (TL)3MA-117 Quantitative Analysis for Business I3
Gen*Ed Historical Perspectives (HS.SV)3Gen*Ed Aesthetics (AT) AR,DA,MU,TH3
Gen*Ed Natural Science (NS) BY,CE,PH,SC,GL3Gen*Ed Natural Science (NS) BY,CE,PH,SC,GL3
FO-xxx Gen*Ed World Language3Free Elective3
Semester Credits15Semester Credits15
Second Year
BA-251 Accounting I3CO-225 Business and Professional Communication3
BK-250 Principles of Marketing3(RD, Reasoned Oral Discourse class)
BE-201 Microeconomics (Gen*Ed Social Science Survey (SS.SV)3BL-201 Legal Environment of Business I3
BM-250 Principles of Management and Organizational Behavior3BE-202 Macroeconomics3
EN-2xx Gen*Ed Literature (LIT)3BK-304 Consumer Behavior3
 BE-251 Business Statistics3
Semester Credits15Semester Credits15
Third Year
BF-301 Principles of Finance3BM-350 Operations Management3
BK-301 Marketing Research3BK-406 Marketing Analytics3
BK-311 Principles of Advertising3Gen*Ed Cultural Diversity (CD) or Global Understanding (GU)3
BK-300+ Marketing Elective3BK-300+ Marketing Elective3
Free Elective3Free Elective3
Semester Credits15Semester Credits15
Fourth Year
BM-327 Ethics, Diversity, and Social Responsibility (Gen*Ed Writing Intensive (WT)3BK-459 Managerial Marketing3
BK-453 International Marketing (Gen*Ed Writing Intensive (WT)3BM-490 Strategic Management3
BK-300+ Marketing Elective6PR-4xx Gen*Ed Interdiscipliinary Perspectives (ISP)3
Free Elective3Free Electives6
Semester Credits15Semester Credits15
Total Credits 120