B.S. in Business Administration with a Concentration in Marketing
| Code | Title | Credits |
|---|---|---|
| Major Requirements/Business (42 credits) | ||
| BA-251 | Principles of Financial Accounting | 3 |
| BA-252 | Principles of Managerial Accounting | 3 |
| BE-201 | Microeconomics | 3 |
| BE-202 | Macroeconomics | 3 |
| BF-301 | Principles of Finance | 3 |
| BL-201 | Legal Environment of Business I | 3 |
| BK-250 | Principles of Marketing | 3 |
| BM-250 | Principles of Management and Organizational Behavior | 3 |
| BM-311 | Management Information Systems | 3 |
| BE-251 | Business Statistics | 3 |
| BE/BF-304 | Money, Credit, and Financial Institutions | 3 |
| BM-327 | Ethics, Diversity, and Social Responsibility | 3 |
| BM-350 | Operations Management | 3 |
| BM-490 | Strategic Management | 3 |
| Concentration Requirements/Marketing (21 credits) | ||
| BK-401 | Marketing Research | 3 |
| BK-404 | Consumer Behavior | 3 |
| BK-411 | Principles of Advertising | 3 |
| BK-453 | International Marketing | 3 |
| BK-459 | Managerial Marketing | 3 |
| Select 6 credits in Marketing (BK) at the 300-level or higher | 6 | |
| Interdisciplinary Requirements (15 credits) | ||
| MA-117 | Quantitative Analysis for Business I | 3 |
| IT-150 | Information Technology for Business | 3 |
| CO-225 | Business and Professional Communication | 3 |
| HS-310 | Business and Economic Development of the United States | 3 |
| Select one of the following: | 3 | |
| Introduction to Political Science: Power and Globalization | ||
| American National Government | ||
| Introduction to Sociology | ||
| Introduction to Psychology | ||
| Free Electives (17 credits) | ||
| Select 17 credits of free electives | 17 | |
| General Education Requirements (33 credits) | ||
| First Year Seminar | ||
| FY-101 | First Year Seminar | 3 |
| Reading and Writing | ||
| EN-101 | College Composition I | 3 |
| EN-102 | College Composition II | 3 |
| Mathematics | ||
| Fulfilled in Interdisciplinary Requirements with MA-117 | 0 | |
| Natural Sciences | ||
| Select 6 credits from the following subjects: BY, CE, GL, PH, or SC | 6 | |
| Literature | ||
| Select 3 credits from courses designated with Course Type: LIT | 3 | |
| Aesthetics and Creativity | ||
| Select 3 credits from Art, Music, Theatre, or Dance | 3 | |
| Technological Literacy | ||
| Fulfilled in Interdisciplinary Requirements with IT-150 | 0 | |
| Reasoned Oral Discourse | ||
| Fulfilled in Interdisciplinary Requirements with CO-225 | 0 | |
| Historical Perspective | ||
| Select 3 credits from courses designated with Course Type: HS.SV | 3 | |
| Social Science | ||
| Fulfilled in Interdisciplinary Requirements with one of the following: PS-101, PS-103, PY-103 or SO-101 | 0 | |
| Historical Perspective/Social Sciences | ||
| Fulfilled in Major Requirements with BE-201 or with BE-202 | 0 | |
| Interdisciplinary Perspectives | ||
| Select 3 credits from courses designated with Course Type: ISP | 3 | |
| Cultural Diversity and Global Understanding or Foreign Language | ||
| Select 3 credits from courses designated with Course Type: CD and 3 credits from courses designated with Course Type: GU or select 6 credits from the SAME foreign language | 6 | |
| Experiential Education | ||
| Select one course designated with Course Type: EX | 0 | |
| Writing Intensive | ||
| Select two courses from Business (BA, BE, BF, BK, BM, BL, BR) designated with Course Type: WT | 0 | |
| Total Credits | 128 | |
Notes
- 58 credits must be completed at the 200 level or higher.
- Business majors are required to complete at least 50% of their major and concentration requirements at Monmouth University.