M.B.A. with a Concentration in Marketing (BU.BK.MBA)
| Code | Title | Credits |
|---|---|---|
| Foundation Requirements (21 credits) | ||
| BM-510 | Business Analysis, Research and Communication | 3 |
| BE-511 | Microeconomics | 1.5 |
| BE-512 | Macroeconomics | 1.5 |
| BA-513 | Financial Accounting | 1.5 |
| BA-514 | Managerial Accounting | 1.5 |
| BF-515 | Financial Markets | 1.5 |
| BF-516 | Business Finance | 1.5 |
| BK-520 | Foundations of Marketing Management | 1.5 |
| BM-517 | Introduction to Management | 1.5 |
| BM-518 | Introduction to Statistics | 3 |
| BM-519 | Production and Operations Management | 3 |
| Core Requirements (21 credits) | ||
| BA-610 | Accounting for Managers | 3 |
| BE-611 | Managerial Economics | 3 |
| BF-612 | Corporate Finance | 3 |
| BM-613 | Managing and Leading in Organizations | 3 |
| BK-614 | Marketing Management | 3 |
| BM-660 | Corporate Governance and Organizational Ethics | 3 |
| BM-670 | Strategic Management | 3 |
| Concentration Requirements (15 credits) | ||
| Data Analysis | ||
| BM-620 | Management Science and Business Analytics | 3 |
| Global | ||
| BK-650 | International Marketing Management | 3 |
| Select three of the following: | 9 | |
| Promotional Strategy | ||
| Consumer Behavior | ||
Business Marketing (BK) 600-Level Special Topics Class | ||
Business Marketing (BK) 600-Level Independent Study | ||
| Advertising and Media Management | ||
| Total Credits | 57 | |
- Possession of a four-year baccalaureate degree and with a minimum GPA of 2.75 and either:
- GMAT1,2,3 or
- CPA or CFA licensure.
- Possession of a four-year baccalaureate degree with a minimum GPA of 3.5 2.
- Possession of a four-year baccalaureate degree with a minimum GPA of 3.0 3 and three years full time work experience.
- Possession of a Master’s or Doctoral degree (MS, MD, JD, PhD, EdD, etc.).
Applicants must also provide:
- Current résumé.
- Essay explaining why the applicant wishes to pursue this graduate program (500 words or less).
- Two letters of recommendation (optional)
- 1
The Graduate Record Exam (GRE) will be considered as a substitute for the GMAT on an equivalent basis. LSAT or Engineering certification exams (FE, PE, SE, PS, FS) may be considered in place of the GMAT.
- 2
The GMAT will be waived for any applicant with a 3.5 or greater GPA
- 3
The GMAT will be waived for any applicant with a GPA of 3.0 or greater and 3 years of full time work experience.