Business Marketing (BK)

Course usage information

BK-520   Foundations of Marketing ManagementCredits: 1.5   

Term Offered: All Terms

Course Type(s): None

As a foundation course, this course provides MBA students with fundamental concepts in marketing management involving companies to satisfy their consumers' objectives through right goods and services based on understanding consumer characteristics and marketing system environments; introducing the marketing mix strategies based on thorough analysis of consumer and market environment, promote, distribute and price products and services to satisfy and organize buyers.

Course usage information

BK-599   Business ResearchCredits: 1-3   

Course Type(s): None

Independent research in Business Administration in an area not substantially treated in a regular course offering, under the supervision of a business administration faculty member; written evaluation of the research required. Student must be within nine credits of graduation. Prior permission of the directing professor and department chair is required to take this course.

Course usage information

BK-614   Marketing ManagementCredits: 3   

Prerequisite(s): BK-520

Term Offered: All Terms

Course Type(s): None

An integrated approach to managing the business function of marketing: planning, organizing, controlling, and measuring the total marketing effort; managerial principles and practices applied to the marketing process.

Course usage information

BK-620   Marketing ResearchCredits: 3   

Prerequisite(s): BK-520

Course Type(s): MBA.K

Tools and techniques for conducting, evaluating, and utilizing marketing research; decisions concerning pricing, promotion, personal selling, consumer behavior, and distribution policies evolving from the research data.

Course usage information

BK-631   Customer Relationship ManagementCredits: 3   

Prerequisite(s): BK-520

Course Type(s): MBA.K

Customer Relationship Management (CRM) is the process of managing all aspects of interactions with customers, including prospecting, sales, promotions and service. The value to marketing is the insights into the company/customer relationship by combining all these views of customer interaction into one picture to improve customer relations, attract new customers, and improve customer retention and profitability.

Course usage information

BK-632   B2B MarketingCredits: 3   

Prerequisite(s): BK-520

Course Type(s): MBA.K

This course focuses on the strategies and tactics used for marketing to organizations. The organizations may include businesses, institutions, not-for-profits and governmental agencies. Business marketing recognizes that differences between organizational and consumer buying behavior is important to the marketing approach, as are the complexities of individual marketplaces. Students will learn to recognize the need to tailor marketing solutions to individual organizations (or segments) rather than pursue conventional consumer marketing mix strategies.

Course usage information

BK-639   Promotional StrategyCredits: 3   

Prerequisite(s): BK-520

Term Offered: Fall Term

Course Type(s): MBA.K

Integrated marketing communications including advertising, sales promotion, direct response, personal selling, public relations, and Internet/e-marketing. Focus is on the understanding and developing of promotional strategies from a theory and real-world (case- analysis) approach.

Course usage information

BK-640   Consumer BehaviorCredits: 3   

Prerequisite(s): BK-614

Term Offered: All Terms

Course Type(s): MBA.K

An in-depth study of the various perspectives, theories, and contributors to behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of economic goods and services including the decision processes that precede and determine these acts.

Course usage information

BK-641   Advertising and Media ManagementCredits: 3   

Prerequisite(s): BK-520

Term Offered: Spring Term

Course Type(s): MBA.K

An integrated approach to analyzing and managing advertising as an effective element in the promotional mix.

Course usage information

BK-650   International Marketing ManagementCredits: 3   

Prerequisite(s): BK-520

Course Type(s): MBA.K, MBA.I

Strategic marketing decisions for sustainable international and global markets including overall market analysis, market entry decisions, branding decisions, consumer differences, and the external environment factors (culture, climate, political, legal, environment, economic, technological, and competitive) that inform product, pricing, distribution and promotional strategies.

Course usage information

BK-698   Special Topics in MarketingCredits: 3   

Prerequisite(s): BK-520

Term Offered: All Terms

Course Type(s): None

Subject matter varies according to the interest of the students and the professor. The exact nature of the topic covered is indicated in the student's permanent record.

Course usage information

BK-699   Independent Research in MarketingCredits: 3   

Prerequisite(s): BK-520

Term Offered: All Terms

Course Type(s): None

Independent research in Business Administration in an area not substantially treated in a regular course offering, under the supervision of a business administration faculty member; written evaluation of the research is required. The student must be within nine credits of graduation. Prior permission of the directing professor and department chair is required to take this course.