Course List

Code	Title	Credits
Requirements (18 credits)
BK-250	Principles of Marketing	3
BK-304	Consumer Behavior	3
BK-311	Principles of Advertising	3
Select 9 credits from the following list:		9
BK-301	Marketing Research 1
BK-402	Retail Marketing Management
BK-406	Marketing Analytics
BK-407	Digital Marketing
BK-419	Export/Import Marketing and Logistics
BK-420	Health Care Management and Marketing
BK-421	Marketing of Services
BK-422	Principles of Personal Selling
BK-431	Sports Marketing
BK-452	Business Marketing
BK-453	International Marketing 1
BK-457	Social Media Marketing
BK-459	Managerial Marketing 1
Total Credits		18

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Students MUST complete the prerequisite courses before, which results in additional required credits.

Note

• Not available to students majoring in Business Administration.