Business Marketing (BK)

Course usage information

BK-250   Principles of MarketingCredits: 3   

Prerequisite: Sophomore status.

Term Offered: All Terms

Course Type(s): None

Fundamental concepts involved in satisfying consumer objectives through goods and services; consumer characteristics; marketing system environments; middlemen; analysis of consumer and industrial goods; and physical distribution.

Course usage information

BK-388   Cooperative Education: Marketing ConcentrationCredits: 3   

Prerequisites: BK-250, a minimum GPA of 2.00, and completion of thirty credits, fifteen of which are earned at Monmouth University.

Term Offered: All Terms

Course Type(s): EX2

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit.

Course usage information

BK-389   Internship in MarketingCredits: 1-3   

Prerequisites: Junior standing; BM-250, BK-250, and a minimum GPA of 2.00.

Course Type(s): EX1

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential learning. Experiential part involves fifteen to twenty hours of work experience per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine internship free elective credits.

Course usage information

BK-399   Independent Study in MarketingCredits: 3   

Term Offered: Spring Term

Course Type(s): None

Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports.

Course usage information

BK-401   Marketing ResearchCredits: 3   

Prerequisites: BE-251, BK-250, BM-250, and CS-102 or IT-100 or IT-102 or IT-150.

Corequisite: BE-251 (if applicable).

Term Offered: All Terms

Course Type(s): None

Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, questionnaire design, preliminary testing, field interviewing, sampling, data processing and analysis.

Course usage information

BK-404   Consumer BehaviorCredits: 3   

Prerequisite: BK-250.

Term Offered: All Terms

Course Type(s): None

A marketing strategy approach evaluating consumer attitudes and buying patterns; motivational and cognitive aspects of buying behavior; target market identification; and social class relationships.

Course usage information

BK-411   Principles of AdvertisingCredits: 3   

Prerequisite: BK-250.

Term Offered: All Terms

Course Type(s): None

Current practices in advertising, including its purpose and place, preparation and appeal, techniques, layout, and copywriting through visualized layouts and current media.

Course usage information

BK-420   Health Care Management and MarketingCredits: 3   

Prerequisites: BM-250 and BK-250.

Term Offered: Spring Term

Course Type(s): None

An introductory overview of the U.S. healthcare system and its overall management and marketing issues, including coverage of its past and present political, organizational, socioeconomic, behavioral, human resource, educational, and utilization dimensions.

Course usage information

BK-421   Marketing of ServicesCredits: 3   

Prerequisite: BK-250.

Term Offered: All Terms

Course Type(s): None

Examines the applications of the conceptual framework of marketing within the service business context. Focuses on the characteristics of the service environment, as well as important considerations in the services marketing-mix strategies.

Course usage information

BK-422   Principles of Personal SellingCredits: 3   

Prerequisite: BK-250.

Term Offered: All Terms

Course Type(s): None

Theory and practice of personal selling; qualifications and preparation of the salesperson, the psychology of selling, and the various steps that enter into the sale itself.

Course usage information

BK-431   Sports MarketingCredits: 3   

Prerequisite: BK-250.

Term Offered: Fall Term

Course Type(s): None

Classroom lectures and readings will illuminate the theoretical underpinnings and practical applications of marketing strategies to the collegiate and professional sport, special events, international sport, broadcasting, facility management, and sporting goods industries.

Course usage information

BK-452   Business MarketingCredits: 3   

Prerequisite: BK-250.

Term Offered: Spring Term

Course Type(s): None

Aspects of marketing raw and semi-manufactured materials; industrial equipment of all kinds and other production goods; focus on product, market, and channel analyses.

Course usage information

BK-453   International MarketingCredits: 3   

Prerequisites: BM-250, BK-250, EN-101 and EN-102 or permission of the instructor.

Term Offered: All Terms

Course Type(s): WT

Analysis of the policy, managerial, and implementation considerations involved in seeking multinational business opportunities with emphasis on the role of environmental and cultural differences in developing strategies for foreign market penetration.

Course usage information

BK-457   Social Media MarketingCredits: 3   

Prerequisites: BK-250 and IT-150.

Term Offered: Fall Term

Course Type(s): None

Explores marketing strategies and tactics to gain website traffic, brand exposure, consumer insight, customer engagement, and sales through social media platforms. Social media marketing is a dynamic component of integrated marketing communications, and as such it must be carefully coordinated within the branding and promotional mix as well as across paid, owned and earned media through a comprehensive social media marketing plan.

Course usage information

BK-459   Managerial MarketingCredits: 3   

Prerequisites: BK-401 and nine credits of Marketing courses.

Term Offered: All Terms

Course Type(s): None

Application of management principles to the integrated marketing function, both internally within the various units of the marketing division and externally in coordination with the other major divisions of the company.

Course usage information

BK-480   Business Research: MarketingCredits: 3   

Prerequisites: Junior standing; approval of the instructor, department chair, and the Associate Dean or the Dean.

Term Offered: All Terms

Course Type(s): None

Active participation in a research project chosen by and currently being pursued by the faculty sponsor. Student activities may include but are not limited to: literature search, data collection, data analysis, preparation of a manuscript, and delivery of a manuscript.

Course usage information

BK-488   Cooperative Education: Marketing ConcentrationCredits: 3   

Prerequisites: BK-250, a minimum GPA of 2.00, and completion of thirty credits, fifteen of which are earned at Monmouth University.

Term Offered: All Terms

Course Type(s): EX2

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves fifteen to twenty hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit.

Course usage information

BK-489   Internship in MarketingCredits: 3   

Prerequisites: Junior standing; BM-250, BK-250, and a minimum GPA of 2.00.

Term Offered: All Terms

Course Type(s): EX1

An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential learning. Experiential part involves fifteen to twenty hours of work experience per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine internship free elective credits.

Course usage information

BK-498   Special Topics in Marketing (400 Level)Credits: 1-3   

Prerequisite: As announced in the course schedule.

Course Type(s): None

An intensive study of a particular subject or problem in marketing to be announced prior to registration. May be conducted on either a lecture-discussion or a seminar basis.

Course usage information

BK-499   Independent Study in MarketingCredits: 3   

Prerequisite: Prior permission of the directing professor and department chair.

Term Offered: All Terms

Course Type(s): None

Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports.