Business Marketing (BK)

Course usage information

BK-520   Foundations of Marketing ManagementCredits: 1.5   

Prerequisite: Admission to the MBA program.

Term Offered: All Terms

Course Type(s): None

As a foundation course, this course provides MBA students with fundamental concepts in marketing management involving companies to satisfy their consumers' objectives through right goods and services based on understanding consumer characteristics and marketing system environments; introducing the marketing mix strategies based on thorough analysis of consumer and market environment, promote, distribute and price products and services to satisfy and organize buyers.

Course usage information

BK-614   Marketing ManagementCredits: 3   

Prerequisite: Completion or waiver of all MBA foundation courses.

Term Offered: All Terms

Course Type(s): None

An integrated approach to managing the business function of marketing: planning, organizing, controlling, and measuring the total marketing effort; managerial principles and practices applied to the marketing process.

Course usage information

BK-620   Marketing ResearchCredits: 3   

Prerequisite: BK-614.

Term Offered: Spring Term

Course Type(s): MBA.K

Tools and techniques for conducting, evaluating, and utilizing marketing research; decisions concerning pricing, promotion, personal selling, consumer behavior, and distribution policies evolving from the research data.

Course usage information

BK-639   Promotional StrategyCredits: 3   

Prerequisite: BK-614.

Term Offered: Fall Term

Course Type(s): MBA.K

Integrated marketing communications including advertising, sales promotion, direct response, personal selling, public relations, and Internet/e-marketing. Focus is on the understanding and developing of promotional strategies from a theory and real-world (case- analysis) approach.

Course usage information

BK-640   Consumer BehaviorCredits: 3   

Prerequisite: BK-614.

Term Offered: All Terms

Course Type(s): MBA.K

An in-depth study of the various perspectives, theories, and contributors to behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of economic goods and services including the decision processes that precede and determine these acts.

Course usage information

BK-641   Advertising and Media ManagementCredits: 3   

Prerequisite: BK-614.

Term Offered: Spring Term

Course Type(s): MBA.K

An integrated approach to analyzing and managing advertising as an effective element in the promotional mix.

Course usage information

BK-650   International Marketing ManagementCredits: 3   

Prerequisites: BK-614.

Term Offered: All Terms

Course Type(s): MBA.K, MBA.I

Strategic marketing decisions for sustainable international and global markets including overall market analysis, market entry decisions, branding decisions, consumer differences, and the external environment factors (culture, climate, political, legal, environment, economic, technological, and competitive) that inform product, pricing, distribution and promotional strategies.

Course usage information

BK-698   Special Topics in MarketingCredits: 3   

Prerequisite: BK-614.

Term Offered: All Terms

Course Type(s): None

Subject matter varies according to the interest of the students and the professor. The exact nature of the topic covered is indicated in the student's permanent record.

Course usage information

BK-699   Independent Research in MarketingCredits: 3   

Prerequisite: Prior permission of the directing professor and department chair.

Term Offered: All Terms

Course Type(s): None

Independent research in Business Administration in an area not substantially treated in a regular course offering, under the supervision of a business administration faculty member; written evaluation of the research is required. The student must be within nine credits of graduation.